MWC 2018 – Barcelona: IMR attends the Huawei Round Table Discussion (5G / CloudVR) – February 2018

//MWC 2018 – Barcelona: IMR attends the Huawei Round Table Discussion (5G / CloudVR) – February 2018

MWC 2018 – Barcelona: IMR attends the Huawei Round Table Discussion (5G / CloudVR) – February 2018

March 2, 2018

IMR were invited to join Huawei at the CloudVR round table at MWC in Barcelona this month.
Representatives gathered to discuss key issues and challenges surrounding the deployment of 5G networks, specifically the content and necessary user experience needed for the CloudVR 5G application. IMR joined representatives from Huawei, NVIDIA, Intel, Microsoft, IBM, and AMD to discuss these issues. Larger scale 5G tests will soon be implemented worldwide and will change the VR/AR ecosystems

Chief Strategy Officer of IMR, Jonathan Brims comments,

For CloudVR to become a reality over 5G networks, telecommunications Infrastructure, Operator, and Chipset partners must first see proof that a premium VR/AR experience is achievable over the network. For these stakeholders to effectively monetize a VR/AR service and justify the costs associated with implementing the necessary mobile edge computing network infrastructure, the key requirements of a fully immersive VR experience must first be met. Specifically, ultra-low latency and a cable-equivalent image quality are essential for a premium VR user experience. IMR has based their 5G CloudVR strategy on codec development that satisfies these necessary conditions; not just on high compression and low data rates. CloudVR is perhaps the most complex application for 5G networks, and IMR is providing a solution that properly addresses these unique requirements for a premium CloudVR experience.

Jonathan Brims (CSO, IMR) and Leo Li (Asia Business Development Manager, IMR) Meet with executives at MWC Round Table with Huawei

Jonathan Brims (CSO, IMR) and Leo Li (Asia Business Development Manager, IMR) Meet with executives at MWC Round Table with Huawei

IMR brings a VR specific low latency CODEC to the discussion, which is a critical component of the CloudVR ecosystem. With this technology, VR will soon be hosted in the cloud, free of both cables and latency issues whereby computer graphics rendering is hosted in the cloud. This technology will unlock the potential of VR and AR for the masses.

Huawei introduces partners for the CloudVR 5G applications, including IMR

Huawei introduces partners for the CloudVR 5G applications, including IMR

Excerpt from their press release:

The round-table gathered expert representatives from AMD, HTC, IBM, Microsoft, HUAWEI CLOUD, Unity Technologies, TPCast, Noitom, Immersive Robotics, NGCodec, Sennheiser, Texel, Tsunami VR, and other initial SIG members to engage in extensive discussions. The members decided upon the focuses of SIG’s future cooperation. These include low-latency video encoding and decoding technologies, low-latency GPU rendering cloud, 5G CloudVR HMD, and Cloud VR innovative applications and platforms. The members also agreed to extend future research into the field of AR. SIG adheres to the ideal of open cooperation, and welcomes the participation of all parties and cooperative organizations throughout the industry chain.

See the full Huawei press release here

By | 2018-03-29T03:24:41+00:00 March 3rd, 2018|Company News|Comments Off on MWC 2018 – Barcelona: IMR attends the Huawei Round Table Discussion (5G / CloudVR) – February 2018